Raffle Analytics#

Track your raffle performance with the built-in analytics dashboard.

Overview#

The analytics dashboard provides insights into:

• Ticket sales and revenue
• Gift vs personal purchases
• Top purchasers
• Sales trends over time

Access: WooCommerce → Raffle Analytics

Dashboard components#

Summary cards#

Four key metrics at a glance:

Card	Shows
Total Tickets	Number of tickets sold (not cancelled)
Total Revenue	Ticket sales revenue
Gift Purchases	Percentage bought as gifts
Unique Buyers	Number of distinct purchasers

Sales chart#

Visual representation of ticket sales:

• X-axis: Days in selected period
• Y-axis: Tickets sold
• Hover for daily details

Ticket Status Distribution#

A doughnut chart showing the breakdown of ticket statuses:

• Active tickets
• Winner tickets
• Cancelled tickets
• Refunded tickets

Top purchasers#

Table showing your best customers:

• Customer email
• Total tickets purchased
• Quick link to customer orders

Filtering data#

Date range#

Default filters:

• Last 7 Days
• Last 30 Days
• This Month
• Last Month
• Custom Range

For custom range:

1. Select “Custom”
2. Choose start date
3. Choose end date
4. Click Apply Filters

By raffle#

Filter to specific raffle:

1. Select raffle from dropdown
2. Click Apply Filters
3. All metrics update for that raffle

“All Raffles” shows combined data.

Metrics explained#

Total tickets#

• Counts all non-cancelled tickets
• Includes gift purchases
• Each quantity = separate ticket

Not counted:

• Cancelled orders
• Refunded tickets
• Pending orders

Total revenue#

• Sum of ticket prices
• Based on order totals
• In store currency

Note: Revenue is from completed orders only.

Gift purchase percentage#

Formula: (Gift Tickets / Total Tickets) × 100

Helps understand:

• How popular gifting is
• Marketing opportunity for gifts
• Social spread of your raffle

Unique buyers#

• Count of distinct email addresses
• Based on purchaser email
• Indicates reach/engagement

Higher is better - means more participants, not just repeat buyers.

Exporting data#

CSV export#

Click Export CSV to download:

• All filtered data
• Includes all metrics
• Opens in Excel/Google Sheets

Export contents#

Column	Description
Date	Date of data point
Total Tickets	Tickets for that day
Revenue	Revenue for that day
Gift Tickets	Gift purchases that day
Personal Tickets	Non-gift purchases
Unique Buyers	New buyers that day

PDF export#

Click Export PDF for:

• Formatted report
• Includes charts
• Professional layout
• Print-ready

Use cases#

Performance tracking#

Questions to answer:

• Which raffle performs best?
• When are sales highest?
• What’s average ticket price?

Marketing planning#

Questions to answer:

• Should we promote gifting more?
• What day to launch next raffle?
• How many tickets per customer?

Financial reporting#

Questions to answer:

• Total raffle revenue this month?
• Comparison to last month?
• Top revenue-generating raffles?

Data interpretation#

Reading the chart#

Peaks: Days with high sales

• Look for patterns (weekends, after emails)
• Replicate successful tactics

Valleys: Low sales days

• Normal variation expected
• Consider marketing on slow days

Healthy metrics#

Metric	Good Sign
Steady chart	Consistent interest
Gift % > 10%	Social sharing working
Growing unique buyers	Expanding reach
Revenue meeting goals	Pricing appropriate

Warning signs#

Metric	Concern
Flat chart	May need promotion
Gift % < 5%	Gifting not enabled/promoted
Few unique buyers	Same people buying repeatedly
Revenue below costs	Pricing or reach issue

Comparison tips#

Compare raffles#

1. Run report for Raffle A
2. Note key metrics
3. Run report for Raffle B
4. Compare side by side

Insights:

• What made successful raffle work?
• Prize value correlation?
• Duration impact?

Compare time periods#

1. Run This Month
2. Run Last Month
3. Calculate % change

Insights:

• Growing or declining?
• Seasonal patterns?
• Marketing effectiveness?

Best practices#

Regular review#

• Weekly: Check sales chart
• Monthly: Export full report
• Per Raffle: Review at end

Documentation#

• Save exports for records
• Note marketing activities
• Track what works

Privacy#

• Purchaser emails visible
• Use for support only
• Don’t share externally

Activity log#

The analytics page includes an Activity Log section showing recent raffle events:

• Ticket generation
• Winner draws
• Prize claims
• Raffle failures and cancellations
• Errors and warnings

Events are listed chronologically with dedicated icons per event type.

Technical notes#

Data freshness#

• Real-time data
• Updates on page load
• Click “Refresh” for latest

Browser compatibility#

Charts work best in:

• Chrome
• Safari
• Firefox
• Edge

Note: Enable JavaScript for charts.

Large datasets#

For stores with many tickets:

• Initial load may take a few seconds
• Consider smaller date ranges
• Export for detailed analysis